BMW launched its sports-car Z4 Roadster

BMW the German luxury car maker today launched its sports-car BMW Z4 Roadster priced at Rs 59 lakh. The two-seater sports-car is powered with a 2,979 cc petrol engine which has being launched as a part of the company's move to strengthen its position in the Indian luxury car segment.

BMW India President Peter Kronschnabl told that the company is targeting to sell 30-40 units of the BMW Z4 Roadster in the first year. Currently the company is all set to compete with rival German luxury car maker Mercedes-Benz for the top slot in the Indian luxury-car market.

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BMW to launch SUV; new bigger X3 also on the cards

Till now, you have seen Japanese and American carmakers rulling the premium-SUV space by selling their Honda CR-V, Toyota Fortuners, Chevrolet Captiva, Mitsubishi Pajero and Mitsubishi Outlander. The Japanese and American carmakers didn't have to worry about their Deutsche cousins who were sitting pretty in the fat cat segment of the market. But things are going to change soon if the Munich-based carmaker BMW gets its act right. The iconic automobile manufacturer is all set to let the cat lose among the pigeons with the BMW X1, its new and affordable crossover compact SUV.

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BMW to launch 5 series GT at Auto Expo

The German auto maker BMW is all set to unveil its new vehicle 5 series Gran Turismo (GT) at the forthcoming Auto Expo 2010. The company intends to launch this vehicle in both petrol and diesel engine this year. Initially, only 100 units of the vehicle will be available for sale in India. The unique features of the class one vehicle are: enough space, estate like exteriors and body, better ground clearance. The vehicle will be equipped with 400 bhp,twin-turbo direct injected 4.4 litre V8 550i GT.

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BMW models launched at Auto Expo

BMW X1 displayed today at the Delhi Auto Expo is a modern vehicle that offers a new definition of BMW Sheer Driving Pleasure and a spontaneous lifestyle. Mr Peter Kronschnabl, President BMW India has announced that CKD(Completely Knocked Down) Production will be commenced at Chennai based manufacturing plant by the end of 2010. BMW X1 has demonstrated company's fine sense for pioneer automotive trends and it has opened up a new luxury segment in the Compact Sports Activity/ Sports Utility vehicle class. It has young and sporty design which awakens the enthusiasm for driving.

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BMW Pavilion in Auto Expo

BMW fired big guns at the Auto Expo 2010 with its pavilion shining great in Hall No- 09 along with the pavilion of Bosch in the same zone. The major highlights of the Pavilion were the exciting launches and display of some much-awaited and much-anticipated Cars. For the enthusiastic and anticipating crowd of general visitors, Business representatives, people from media, BMW's reception at the pavilion had a good amount of information displayed in form of brochures, press releases and verbal information dissipated through their representatives and executives.

Female models deployed to pose along with the cars displayed, actually had tremendous know-how about the technical specifications of the Cars, guiding the general visitors. There was also a well furnished cafe for refreshments built adjacent to the pavilion. The Cars displayed on a rotating dais, stupendous lighting, beautiful models posing with a smile, informed representatives helping visitors etc, made BMW's pavilion attract attention at full spree.

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